The global pet herbal supplements market is experiencing remarkable growth, fueled by increasing awareness among pet owners about natural health alternatives and the overall rise in pet humanization. As pet parents seek safer and holistic ways to manage their companions’ health, herbal supplements have emerged as a leading category in the broader pet wellness industry.
The pet herbal supplements market size was valued at USD 994.57 million in 2024. It is projected to grow from USD 1,098.80 million in 2025 to USD 2,738.68 million by 2034, exhibiting a CAGR of 10.7% during 2025–2034.
This press release offers a detailed market overview, segmentation by product and pet type, regional breakdown, and a look at the key companies shaping this increasingly competitive space.
Market Overview
Pet herbal supplements are natural products formulated from plant-based ingredients to support animal health and wellness. These products are gaining popularity as consumers become wary of synthetic additives and pharmaceutical side effects. Common ingredients in these supplements include chamomile, turmeric, valerian root, echinacea, ashwagandha, and milk thistle, among others.
Pet owners are turning to herbal remedies for a range of issues including anxiety, digestive health, joint pain, immune support, skin and coat health, and overall vitality. The market is further propelled by trends like natural pet care, rising disposable income, and the increased willingness of consumers to invest in premium healthcare products for their pets.
As the shift toward organic pet supplements gains momentum, companies are innovating with transparent labeling, sustainability-focused packaging, and formulations tailored to specific pet needs.
Market Segmentation
By Product Type:
- Calming and Anxiety Relief Supplements
This segment is experiencing significant growth due to the rising number of pets with anxiety-related issues caused by environmental stressors, travel, and separation. Herbal solutions like valerian, passionflower, and CBD are widely used. - Joint Health Supplements
Common among aging pets, particularly dogs, this segment includes glucosamine alternatives and herbs such as turmeric and boswellia that offer natural anti-inflammatory benefits. - Digestive Health Supplements
Formulations with fennel, ginger, licorice root, and probiotics are used to improve gut health, reduce bloating, and enhance nutrient absorption. - Immune System Boosters
Supplements containing echinacea, astragalus, and ginseng are popular for enhancing immunity, especially in colder climates or for pets with chronic conditions. - Skin and Coat Health
Herbal supplements with omega-rich flaxseed oil, burdock root, and dandelion are favored to promote a shiny coat and alleviate itching or inflammation. - Detox and Liver Support
With increased awareness about toxin exposure, products featuring milk thistle and dandelion root are used to support liver detoxification and overall organ function.
By Pet Type:
- Dogs
Dogs dominate the pet herbal supplements market owing to their larger population and the wide array of health supplements available specifically for them. Aging dogs particularly benefit from mobility and joint health formulas. - Cats
The market for feline herbal supplements is growing steadily, with increased interest in stress relief, urinary tract health, and hairball management. - Other Pets (Birds, Rabbits, Horses)
Though smaller in share, the use of herbal supplements is gaining ground in equine and exotic pet care, especially in regions with high ownership rates of livestock or companion birds.
Regional Analysis
North America
North America holds the largest share of the global pet herbal supplements market, led by the United States. High pet ownership rates, a strong inclination toward premium pet care products, and awareness of the benefits of herbal remedies for pets are major contributing factors. Pet parents are increasingly relying on supplements as a preventative health strategy rather than a reactionary one.
Online sales channels, especially pet-specific e-commerce platforms, are helping brands reach a broader customer base. Retailers are also expanding shelf space for natural and organic pet wellness products.
Europe
Europe follows closely, with countries like Germany, the UK, and France showing growing interest in holistic pet wellness. The market is supported by stringent regulations concerning animal welfare and increasing awareness about natural alternatives in veterinary care.
Herbal remedies are becoming popular in both urban and rural households, where consumers seek chemical-free ways to enhance the health of their pets. Sustainable packaging and cruelty-free testing are also influencing product development in this region.
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Asia Pacific
The Asia Pacific region is poised for the fastest growth, driven by rising pet ownership in China, India, Japan, and South Korea. Increasing disposable incomes and shifting consumer perceptions about pets as family members are driving demand for natural health products.
Traditional medicine systems like Ayurveda and Traditional Chinese Medicine (TCM) are also influencing the formulation of local herbal supplements for pets, offering a cultural edge to domestic manufacturers.
Latin America
Latin America is witnessing moderate but steady growth, with Brazil and Mexico leading the market. Awareness campaigns, urbanization, and social media influence are key factors boosting demand for pet herbal supplements. Local brands are gradually expanding their product portfolios to include herbs like chamomile and calendula for skin health and stress reduction.
Middle East & Africa
In the Middle East and Africa, the market remains in its early stages but is gaining traction due to the growing pet care culture in countries like UAE, Saudi Arabia, and South Africa. The increasing availability of international brands through online channels and premium pet stores is making herbal supplements more accessible.
Key Companies
The pet herbal supplements market features a mix of established pet wellness brands and emerging startups focusing on plant-based, organic, and natural ingredients. Companies are actively investing in pet nutrition innovation, product diversification, and sustainable practices to cater to the evolving demands of health-conscious pet parents.
Prominent players include:
- NaturVet – Known for its extensive line of herbal and nutritional supplements targeting joint health, stress relief, and digestion.
- Herbsmith Inc. – Offers veterinary-formulated herbal solutions based on traditional Chinese medicine, focusing on mobility, detox, and longevity.
- Only Natural Pet – Provides a broad range of organic and natural supplements with an emphasis on eco-friendly ingredients and transparency.
- Pet Wellbeing – Specializes in holistic herbal products made with human-grade ingredients, including immune support and liver detox.
- Honest Paws – Popular for its natural CBD-based calming and wellness supplements.
- Animal Essentials – Offers liquid herbal tinctures and formulas for common pet conditions, with a focus on bioavailability and ethical sourcing.
These companies are expanding their reach through omnichannel distribution strategies, including e-commerce, pet clinics, veterinary stores, and health-conscious retail outlets.
Market Trends
- Humanization of Pets: As pets are increasingly seen as family members, owners are seeking the same natural and health-conscious options for them as they do for themselves.
- Preference for Organic and Clean Label Products: There is rising consumer demand for supplements with non-GMO, additive-free, and organic ingredients.
- Growth of Direct-to-Consumer (DTC) Channels: Brands are leveraging digital platforms to build trust and deliver personalized supplement recommendations through online consultations and subscriptions.
- Functional Formulations: The market is shifting toward multi-functional herbal blends that address more than one health concern, e.g., a single product supporting joint and heart health.
- Veterinary Collaboration: Companies are collaborating with veterinarians and animal nutritionists to validate and promote the efficacy of herbal supplements.
Conclusion
The global pet herbal supplements market is poised for steady and significant growth, supported by a confluence of factors including pet humanization, increased focus on natural remedies, and innovation in herbal formulations. With regional markets maturing at varied paces, companies are strategically positioning themselves to meet the nuanced needs of pet parents worldwide.
As consumers continue to seek alternatives to conventional medications, the market will favor brands that emphasize natural ingredients for pets, ethical sourcing, clinical validation, and educational transparency. The future of pet health is not only natural—it’s holistic, informed, and personalized.
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