The real estate industry has evolved significantly over the last few years. Today, virtual tours are no longer a bonus feature — they’re an expectation. Whether you're a real estate agent, a broker, or a property investor, using the right tools for virtual real estate tours can make your listings stand out and increase buyer engagement.
Below is a list of the top tools helping professionals deliver seamless, immersive, and interactive property experiences online.
? 1. Matterport
Best for: Creating immersive 3D walkthroughs
Matterport is one of the leading platforms for creating virtual real estate tours. Its cameras scan entire spaces to generate detailed 3D models that allow users to "walk" through a home from their screen.
Key Features:
360-degree interactive tours
Room measurements
Dollhouse view for layout perspective
VR headset compatibility
Why Agents Love It:
The result feels like a real open house — and it boosts listing performance significantly.
? 2. EyeSpy360
Best for: Live guided tours with clients
EyeSpy360 allows you to host live virtual viewings, where you can walk your clients through a property while chatting with them in real time. It's cloud-based, so there’s no software installation required.
Highlights:
Live video chat tours
Custom branding
Easy embed on websites
Mobile-friendly
Ideal For: Agents working remotely or with international clients.
? 3. Zillow 3D Home
Best for: Easy mobile 3D tour creation
Zillow's own 3D Home tool allows agents to create virtual tours using just a smartphone and a Ricoh Theta camera.
Features:
No subscription required
Tours integrated directly into Zillow listings
Great exposure for U.S.-based properties
Why It Works:
Buyers browsing Zillow will see the 3D tour icon, giving your listing an edge.
? 4. Kuula
Best for: Affordable 360° virtual tours
Kuula is a cost-effective platform for agents who want to upload 360° images and turn them into interactive tours. It’s lightweight and web-based, ideal for beginners.
Key Features:
Custom hotspots and info labels
Easy sharing via social media
Virtual staging support
Budget-Friendly Choice:
Kuula offers a lot of flexibility without a heavy investment.
? 5. CloudPano
Best for: White-label virtual tours for brokerages
CloudPano provides stunning 360° virtual experiences and supports live video chat, hosting, and custom branding. It's especially popular with real estate teams.
Top Benefits:
Instant panorama uploads
White-label branding
VR compatibility
One-time payment option
Standout:
You can upsell branded virtual tour services to other agents.
? 6. iGUIDE
Best for: Combining virtual tours with property data
iGUIDE doesn't just offer virtual walkthroughs — it also integrates floor plans and property data. This is incredibly useful for buyers who want to understand the layout and dimensions before visiting in person.
Features:
Accurate laser measurements
Room-by-room navigation
Professional analytics reports
Great for: Agents marketing high-end or complex properties.
? Choosing the Right Tool
When picking a virtual real estate tour tool, consider:
Your budget
Type of properties (residential, commercial, luxury)
Integration with your website or MLS
Ease of use for your clients
Whether live tour features are needed
? Bonus Tip: Link Your Tours to a Business Website
If you're serious about converting more viewers into buyers, host your virtual tours on a professional website.
Looking to build one around your real estate or business idea?
? Check out this resource:
How to Turn Your Passion into a Profitable Small Business Site Plan
? Final Thoughts
Virtual real estate tours are no longer just a pandemic trend — they are the future of property marketing. Whether you’re working solo or managing a brokerage, the right tools can save time, attract serious buyers, and set your listings apart.
Important LINK
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